The Science

Until fairly recently, we didn’t even know brain training was possible. Then neuroscientists made a revolutionary discovery — neuroplasticity. The most empowering neuroscience discovery of our time is that the brain can change—its circuitry can rewire and rebalance. Not only can the brain change, it does so automatically, all the time, throughout your entire life.

Our brains are constantly being shaped by both our thoughts and the environment—massive amounts of information and toxins are blasting at it 24/7, most of which we aren’t even aware of.

Now that we know our brains respond to care and training much like our bodies respond to exercise, it’s time to get them in shape. Brain fitness has emerged as an entirely new paradigm for bettering ourselves. It has opened the floodgates of ‘the human potential movement’, and we haven’t even begun to scratch the surface of what is possible!